Register – Ideal Customers for Growth: Choosing Who You Grow With
Event Details
- Date: Thursday, 6th August 2026
- Time: noon (AEST)
- Location: Online via Zoom
- Hosted by: Australian Centre for Business Growth in partnership with ANZ
- Price: Free
2026 ANZ Business Growth Webinar Event Series
This webinar about leading for scale is brought to you by our partner ANZ. It is part of a series of six hosted by Growth Expert Sarah Curtis-Fawley with panellists selected from alumni CEOs and growth experts. They are perfect for business owners looking to grow their company.
Register – Ideal Customers for Growth: Choosing Who You Grow With
Not all growth is good growth. Many businesses become stretched, unprofitable, or operationally fragile by chasing the wrong customers. This session helps business owners identify which customers genuinely support sustainable growth, and which quietly erode margin, capacity, or culture. Participants will learn:
- How to define and recognise ideal customers
- Why saying “yes” to everything limits growth
- How customer mix affects margin, cash flow, and team stress
- Practical ways to reshape your target customer base over time
Join our host Growth Expert Sarah Curtis-Fawley together with guest panellists Katie Lai, CEO of Golden Bakery and Paul Brock, Growth Expert at the Australian Centre for Business Growth.
CEO panellists
Katie Lai, CEO of Golden Bakery
Golden Bakery was founded by CEO Katie Lai’s parents, Cong and Kim, who migrated to Australia from Vietnam. What began as a small shop has now grown into a well-known bakery business with both retail and wholesale operations across Western Australia. As the second generation now leading the business, Katie is focused on preserving their values, modernising systems, and setting strong foundations for business growth.
Paul Brock, Growth Expert at Australian Centre for Business Growth
Paul Brock is an accomplished business owner, entrepreneur, public speaker, growth expert, manager, trainer and executive. Paul has over 30-years of high-level management experience in the workforce setting up new businesses and making established businesses viable and more profitable. Paul is a descendent of the Barngarla Aboriginal peoples of the Whyalla and Port Augusta regions of South Australia.
See other live and on demand webinars available in the series: 2026 ANZ Business Growth webinar series
Important information
The 2026 ANZ Business Growth Program Webinar Event Series (Program) is brought to you by Australia and New Zealand Banking Group Limited ABN 11 005 357 522, AFSL 234527 (ANZ) and its related bodies corporate (together called the ANZ Group).
Program Provider
The content for the Program is provided by The Australian Centre for Business Growth which is part of Adelaide University. When registering for the Program you will be taken to the Adelaide University website which is external to anz.com and not provided by the ANZ Group. If you have any questions, please contact the Australian Centre for Business Growth team, via 08 8302 0487 or aucbg@unisa.edu.au.
Adelaide University uses Zoom Video Communications Inc (Zoom) to deliver the Program.
1. Privacy
This Program is intended to be for the benefit of participants and will be recorded. If you decide to participate, then both Adelaide University and the ANZ Group may collect personal information. If you do not provide your personal information, you will not be able to participate.
By registering for the Program, you acknowledge and agree that Adelaide University may collect and use your personal information, and may contact you, for the purposes of adding you to mailing lists, and to receive communications about Adelaide University news, events and other services.
Any personal information collected by Adelaide University will be handled in accordance with the Adelaide University Privacy Policy.
By registering for the Program, you acknowledge and agree that the ANZ Group may collect and use your personal information, and may contact you, for the purposes of marketing the products and services of the ANZ Group.
The ANZ Group may also use/disclose this information to contact you for administrative and operational purposes (including to obtain feedback about the Program and to help improve our quality of service and for staff training and coaching) and for any other purpose which is required or authorised by law.
Any personal information collected by the ANZ Group will be handled in accordance with ANZ’s Privacy Policy. This policy also explains how you may access and seek correction of the information ANZ holds about you or raise a concern about how ANZ has handled your information.
By registering for the Program, you also agree that the ANZ Group may use your information in accordance with the ANZ website terms of use.