On demand: Your Ideal Customer
Event Details
- Time: On demand
- Location: Online via Zoom
- Hosted by: Australian Centre for Business Growth in partnership with ANZ
- Price: Free
2025 ANZ Business Growth Webinar Event Series
This webinar about leading for scale is brought to you by our partner ANZ. It is part of a series of six hosted by Growth Expert Sarah Curtis-Fawley with panellists selected from alumni CEOs and growth experts. They are perfect for business owners looking to grow their company.
On demand – Your Ideal Customer: Key Strategies for Business Growth
Join us to discover fresh, practical tips on defining your ideal audience, identifying what your customers truly value, and creating loyal fans.
Get ready for a lively webinar lead by our host Growth Expert Sarah Curtis-Fawley together with guest panellists Michael Thornton, General Manager of Rendine Constructions and Emily Bradley, Co-CEO of Southern Design Group, as they reveal their secrets to finding (and keeping!) the ideal customer.
Through stories from the field and a few fun lessons learned, they’ll share how pinpointing their target customers helped their companies flourish.
CEO panellists
Emily Bradley, Co-CEO of Southern Design Group
Emily Bradley is Co-CEO of Southern Design Group, the design-focused company behind architectural hardware brands TradCo, Iver, and Bankston. In 2015, she and her partner Steve returned to Adelaide to join the family business, founded by her parents in 1982, leaving behind their careers in Melbourne. Under their leadership, the company has grown fivefold, expanded to nearly 100 staff across Australasia, and the USA, and now serves customers and design professionals globally. Southern Design Group’s brands span diverse styles and budgets—from heritage-inspired TradCo, to trend-led Iver, to Bankston, its luxury offering for architecturally driven spaces. In 2025, Bankston debuted at 3 Days of Design in Copenhagen, marking a milestone in its global growth. Emily is passionate about building strong, design-led brands and cultivating a progressive, strategy-driven business culture.
Michael Thornton, General Manager of Rendine Constructions
A mechanical engineer by trade, Michael worked in the automotive, agriculture and furniture making sectors before joining Rendine Constructions in 2007 where he initially was Project Manager before moving into his current role as General Manager. Michael leads a strong, proven, award-winning civil/construction team, while overseeing development and implementation of Rendine’s operational and strategic planning.
See other live and on demand webinars available in the series: 2025 ANZ Business Growth webinar series
Important information
The 2025 ANZ Business Growth Program Webinar Event Series (Program) is brought to you by Australia and New Zealand Banking Group Limited ABN 11 005 357 522, AFSL 234527 (ANZ) and its related bodies corporate (together called the ANZ Group).
Program Provider
The content for the Program is provided by The Australian Centre for Business Growth which is part of Adelaide University. When registering for the Program you will be taken to the Adelaide University website which is external to anz.com and not provided by the ANZ Group. If you have any questions, please contact the Australian Centre for Business Growth team, via 08 8302 0487 or aucbg@unisa.edu.au.
Adelaide University uses Zoom Video Communications Inc (Zoom) to deliver the Program.
1. Privacy
This Program is intended to be for the benefit of participants and will be recorded. If you decide to participate, then both Adelaide University and the ANZ Group may collect personal information. If you do not provide your personal information, you will not be able to participate.
By registering for the Program, you acknowledge and agree that Adelaide University may collect and use your personal information, and may contact you, for the purposes of adding you to mailing lists, and to receive communications about Adelaide University news, events and other services.
Any personal information collected by Adelaide University will be handled in accordance with the Adelaide University Privacy Policy.
By registering for the Program, you acknowledge and agree that the ANZ Group may collect and use your personal information, and may contact you, for the purposes of marketing the products and services of the ANZ Group.
The ANZ Group may also use/disclose this information to contact you for administrative and operational purposes (including to obtain feedback about the Program and to help improve our quality of service and for staff training and coaching) and for any other purpose which is required or authorised by law.
Any personal information collected by the ANZ Group will be handled in accordance with ANZ’s Privacy Policy. This policy also explains how you may access and seek correction of the information ANZ holds about you or raise a concern about how ANZ has handled your information.
By registering for the Program, you also agree that the ANZ Group may use your information in accordance with the ANZ website terms of use.