January 27, 2023
Company Profile
Accommodation and Food Services
Sea Dragon and Craft Beer Australia are comprised of several venues that each deliver a different dining experience at the world-class Darwin Waterfront Precinct.
The
Challenge
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The Challenge
Sea Dragon and Craft Beer Australia are comprised of several venues that each deliver a different dining experience at the world-class Darwin Waterfront Precinct.
The Precinct Tavern has been operating since 2012 and Wharf One Food & Wine since 2015. The Precinct had just undergone renovation and an expansion with the addition of a beer garden when they joined the Business Acceleration Program in 2018.
Since COVID in 2020, they have added Bella Fresh Pasta, and 00Seven Jet Ski Adventures.
The owners of Sea Dragon, Darren Lynch and Pina Sommerville, and business partners were heavily involved in the day-to-day management of the business operations, with little time to focus on the business or think through their strategy for growth.
They enrolled in the growth program to formulate their strategic plan and included a key partner in the development of their overall strategy and execution.
“A key challenge was including innovation as part of our strategic thinking. We used to think of innovation as something that happens in a lab, but we learned we need to be looking for ways to innovate throughout our business.” Darren Lynch, Director
The
Approach
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The Approach
During the program the executive team developed a timeline, a plan and actionable items that each member was held accountable to deliver, with regular assessments to determine whether they were achieving their goals, e.g., increase their talent pool by 15%, become more profitable by reducing expenses in their operations, and grow sales.
“The journey we’ve taken over the Business Acceleration Program has been quite amazing. It has allowed us to think more broadly and look at some genuine, achievable growth plans.” Darren Lynch, Director
The
Outcome
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The Outcome
In spite of – or perhaps because of COVID, the company expanded its activities to add a third hospitality business, Bella Fresh Pasta, and more recently added OOSeven Jetski Adventures to the business’ portfolio.
“Get your best team. Bring it in with real focus. Ensure everyone is committed. Use the Growth Experts to develop a real plan that’s achievable and you’ll see your business grow, without a doubt.” Darren Lynch, Director
Explore our business growth programs
Using their own experiences and insights gained through starting, growing and exiting their own companies, our Growth Experts review your prep-work, teach, facilitate discussion, provide feedback, and help you develop your company’s growth plan.