Recording: ANZ Webinar – Marketing and Sales

Recording: See the recording of this webinar
At this webinar, hear discussions led by Dr Jana Matthews, ANZ Chair in Business Growth, about ‘What does a CEO do, when it comes to marketing and sales’:
- What is the difference between marketing and sales?
- How can you identify your 3Cs and 4Ps?
- Tips to help you get your marketing right for sales success.
Hear Dr Jana Matthews and graduate CEOs from the ANZ Business Growth Program discussed ‘Marketing and sales…in that order‘ .
Read about Dr Jana’s latest article: ‘Marketing and sales…in that order’.